Why not just get a download?

Every so often, when I’m talking to a prospective client on the phone, someone will mention that they’d been looking around on the internet & had considered one of the many apps, mp3’s or cd’s that are available to help them overcome their issue.

They look good, I’ll grant you that.

Just ‘pick your problem’, select your payment method & the download’s with you in seconds, ready to play.

Like a TV dinner except it’s ‘just add headphones’.

What’s not to like?


mp3 cd app hypnosis downloads


And to someone who’s not trained in hypnosis, understands how language works & how different people have their own preferential ways of listening, then it could quite easily seem that there’s not going to be much of a difference between visiting a hypnotherapist or working with a great coach, compared to popping in the earbuds, or putting on the headphones & listening to a pre-recorded hypnosis track.

And whilst it’s true that some people do seem to benefit from pre-recorded tracks, there are four main problems with this approach:


1. Are you choosing the right subject?

The user doesn’t have an opportunity to talk through what’s troubling them and what they want to gain from resolving the problem.

This means that whilst they may feel they need to overcome X, a fear of flying, perhaps, after talking to a qualified practitioner it may be apparent that it’s something else that’s bothering them, specifically only being sick on the flight, or actually feeling anxious about being in any confined space, for example.

And so without this useful preparation work they could purchase a download & find it’s either ineffective, or effective but still leaving them with symptoms in other circumstances.


2. Focus and commitment

You have to take a chunk of time out from your day to work with a coach or therapist, whereas it’s easy to slot in some time at the end of the day to tune in and drop out to the sounds of a recorded voice.

You also have to be willing to TALK TO SOMEONE about what’s bothering you, which might make you feel a bit icky, and rather than do that it might feel easier to simply click on a button and order a download.

However, research shows that those clients who are the most committed to obtaining their results, including taking time out to do the work, are those who more often succeed and achieve what they’re aiming to achieve.

That being so, unless you plan everything to the letter you may find yourself, like most other people, not being fully focused when playing your tracks.

Not being fully focused means the results can be mediocre at best, unlike when you work with a good therapist or coach who will ensure you bring your A-Game to the session.


3. Suits you sir

By being a one-size-fits-all track it’s impossible to personalise the language used to ensure the key issues that are relevant to them are highlighted.

Generic wordings are used which whilst they might overlap with the symptoms or problem the purchaser has, there’s no guarantee that they will ‘hit the nail on the head’ and deal with things in the most effective way possible.

Say for example that they’d had some incident which had troubled them, a specific scenario that they wanted to ensure was covered – a competent therapist would be able to easily include positive thoughts about how that scenario would no longer effect them, but a tape wouldn’t provide that support.


4. You won’t need to keep ‘topping-up’ what you’ve done

This is the big one.

Take a look at the instructions for most / all downloads or apps & they make a point of reminding the user they are to listen to the track for a period of days, often 28 or longer.

But you won’t be required to see a therapist or coach for 28 days – unless they’re really bad at what they do!

A good therapist or coach will investigate and explore with you what’s the issue you have, and then they’ll use their skills to go down deeper below to bring to the surface the underlying reasons that, once resolved, will mean that issues’s gone.

In just a few appointments, sometimes just one in fact.


No more mp3’s, no more apps, nor more CD’s.

You just carry on with your life, not having to remember to play, do or listen to anything whatsoever.


5. Cost

There’s no avoiding this comparison. Yes, an mp3, CD or app will be cheaper than working with a real person.

Sometimes those mp3’s or apps are free too.

But you get what you pay for in life & free = worthless.

However, when you work out the ‘cost’ to use that track, say 28 hours over 28 days, that’s quite a lot of your time you’re using ‘for free’.

Compared to just a few hours of quality 1-to-1 work with a trained therapist or coach to get to the bottom of what’s bothering you.

And once it’s done, it’s done.

You just get on with the business of living a great life.



There are other differences too and so if you’ve got the opportunity to find a therapist or coach that’s near to you then I’d recommend you speak to them, to ask them what they think and to see if they can offer a solution for what’s troubling you.

If you’re out of my area I may still be able to help you – get in touch I’ll probably be able to suggest a few contacts who are near to you.

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